WhatsApp cost from 1 October 2026

Meta, not AtlasNow, sets Cloud API prices. Inbound customer messages stay free. Until 30 September 2026, a person answering inside the 24-hour window is also free on Meta’s invoice. AtlasNow estimates already use the 1 October 2026 card so October is not a surprise.

From 1 October 2026, 00:00 in the WABA timezone: a non-template reply by a person is a service message. Meta charges it at the same rate as utility for that market. Indonesia on the official card: marketing Rp 586.33, utility / authentication / service Rp 356.65. Each HQ number gets 1,000 free service messages per month. They do not roll over. The 1,001st onward is billed on the WhatsApp invoice (the brand’s WABA, or P2P’s if we pass through). AtlasNow estimates already use this October card.

Still free: the customer writing in; the first 1,000 service replies that month; messages in Meta’s click-to-WhatsApp free entry-point window. Marketing blasts stay billed. Utility templates inside the 24-hour window also start being billed on 1 October.

AtlasNow does not turn the inbox into Meta Business Agent. A person replies. Inbox and Chat apps show remaining free service messages for this Cloud number this calendar month (not daily; no rollover). We do not invent a new Atlas fee on those replies until the founder locks it.