What it faces
They already paid before they walk in
TikTok GO creates demand on the phone. The mess is at the cashier.
A new kind of demand: the customer bought a voucher in TikTok, then shows a QR at the outlet. Without AtlasNow, the cashier opens a second app, the wrong branch can redeem, and head office is blind.
AtlasNow is the till for that voucher and captures the next demand: invite them to join the brand. The voucher itself is not membership and not a stamp.
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